Prank me not twitter movie#

Meanwhile, as Vine stars emerged from the 6-second platform and YouTubers began making a real name for themselves, the viral internet star was born. The internet loses all morality for clicks

Prank me not twitter movie#

The clip has since racked up more than 53 million views, which is likely more views than the movie itself. Following in its footsteps, a small agency named Thinkmodo terrified unsuspecting New Yorkers with the 'Devil Baby Attack' in January 2014, which was later revealed to be a promotion for the horror movie Devil's Due. In October 2013, an admittedly hilarious prank aimed at unsuspecting coffee shop patrons turned out to be a promotion for a reboot of the classic horror film Carrie. Guerilla-style viral marketing campaigns started taking advantage of the trend, turning prank videos into an opportunity to push a product or make an announcement. And where there are clicks and money, there are brands. Sites like Break, BuzzFeed, The Daily Dot, UpWorthy, ViralNova, and Mashable started seeing huge traffic from sharing viral videos. YouTube prank videos became the Jerky Boys on crack. It was the internet's version of the prank phone call, even if some of the videos teetered outside the bounds of the law. Propelled by the explosion of viral media and social outlets like Twitter and Facebook, prank videos became somewhat of a guilty pleasure.

People taking advantage of innocent passersby on the street for YouTube views came at an important time in internet history. Throwing an alligator through the drive thru window, however, is assault with a deadly weapon. Sure, watching the reaction of a McDonald's employee while someone sloppily grabbed their ice cream cone by its creamy top was comical the first time around. But, eventually, it became clear that these YouTubers were flat-out taking advantage of people working in low-paying jobs by messing with them while they raked in AdSense dollars. The drive thru jokes started out innocently.